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Golf Course Advisory Board
February 13, 2019
Page 1 of 3
The Golf Course Advisory Board of the City of Fernandina Beach, Florida (GCAB) met in a regular
Meeting on Wednesday, February 13, 2019 at the Fernandina Beach Golf Course (FBGC) Clubhouse. Present were Harry Kegler, Board Chair; Lee Murray, Secretary; Helen Hirsch, Board Member and WGA representative; Philip Jones, Board Member and MGA Representative; Claude Hartley, Board Member, Philip Chapman, FB City Commissioner Liaison; Steve Murphy, FBGC General Manager; David Younger, FBGC Superintendent; Jon Berk, FBMGA President; Chip Ross, FB City Commissioner and Mike Lednovich, FB City Commissioner.
Harry Kegler called the meeting to order at 9:00 AM.
3. APPROVAL OF MINUTES
Helen Hirsch made a motion to approve the minutes of the January 9, 2019 GCAB meeting. It was seconded by Claude Hartley. The motion passed.
4. OLD BUSINESS
4.1 Tree Removal
Steve Murphy reported that he had received the three necessary bids to cut down the 39 dead trees that have been approved by the City Arborist to be cut down. They came in at $19K, $29K and $29,200K. He said he didn’t want to have to go to the City Commissioners and ask for the money and he was pleased to report that they have a member on the Superintendent’s staff with 40 years experience cutting down trees and the tree cutting can be done in house for about $2K. It will take longer, but save about 25K. The debris will be put on FBGC property and not be seen and not affect play. If possible depending on man hours available, the FBGC may be able to sell some of the wood as firewood.
5. NEW BUSINESS
5.1 January Financials
Steve Murphy reviewed the four page financial package: Total Rounds, Total Golf Revenue, Total F & B Revenue and Total Revenue which includes seven years of monthly financial information. January was a good month financially. It was the
2nd best Total Revenue since Billy Casper took over. There were 12 bad weather days this January and the best ever January had only three bad weather days.
January Total Rounds were up 756 over last January. January Total Golf Revenue of $71,374 was up $15,498 over last January. January Total F&B Revenue of $23,843 was up $1,810 over last January and January Total Revenue of $100,932 was up $19,447 over last January. Steve reviewed how February was shaping up and talked about the definition of a “bad weather” days and how he tracks public play and member’s play.
The price increases that went into effect have helped create more revenue despite having lower rounds due to bad weather days. Lee Murray inquired about the rental
clubs in the FBGC Pro Shop. The FBGC paid for them, but they generate about $1K
of income per month and pay for themselves quickly. There was discussion about the upcoming Bonham’s Car Auction on the FBGC property and the Russo and Steele Car
Auction being held on the Airport Property. Bonham’s wants to wait and see how this year’s auction goes before renewing a five year lease with the FBGC. Steve is very optimistic that they will renew.
6. MGA UPDATE
Philip Jones had no report. Lee Murray mentioned there will be a FBMGA Suggestion Box in the near future. Chip Ross asked about our FBMGA CUP Tournament Series and Philip Jones explained what the Tournament is. Lee Murray mentioned there will be a
Tournament Committee Meeting in April after the FBMGA CUP/Club Championship.
7. WGA UPDATE
Helen Hirsch said the Women’s Association activities were winding down after their Match Play Tournament was held.
8. MARKETING UPDATE
Steve Murphy discussed the FBGC would be having an APP for the FBGC that will do many things. It is developed by a company out of San Diego. It is going to very helpful and have many neat things to help promote the FBGC. He also said the FBGC would have a new Point of Sale (POS) system coming at the end of the year. He then referred to his handouts and a brief discussion was held about the different promotions: WEEKEND SPECIALS, TRIVIA NIGHT, February Twilight Golf Specials, Kids Play Free – with a full paying Adult after 1pm and the PLAY NINE for $19.99 BEFORE 9 AND THEN DINE for $9.99.
9. AGRONOMY UPDATE
David Younger, FBGC Superintendent updated the committee on the procedures and applications he was applying to the golf course. He said he is looking for another assistant for his staff. There was a discussion among everyone about the status of the North Couse greens. Those greens are 62 years old and to replace them the proper way would cost $30k to $40K per green. The new greens on the West Course and South Course were not totally rebuilt, they were just re-grassed, which in essence is just a band aid on the situation. The life span of a green is 15- 18 years according to Steve Murphy. There was some discussion about the trees being cut down and
what will happen to the golf course when they are cut down. There was further discussion about replacing the greens over the next five to six years, all the 27 greens should be replaced at $30K - $40K per green equaling $945,000.This may be put in to a capital plan for the future as a recommendation from the GCAB. Ideally, $2 million dollars over three years is needed to get the FBGC in proper operating order. Discussion about the capital needs went further and Steve has to have the FBGC capital
Budget by May 1. Philip Chapman asked about the fire insurance money that was found
by asking the finance people about $82K in Insurance money that no one knew about.
Steve said that he was working with the finance people and it should be coming soon. It
will be used for maintenance related expenses only. There was discussion about the current cart paths and Steve said in the future the bad current paths will be removed and replaced with sand.
10. PUBLIC COMMENT
There was no public comment
Philip Jones made a motion to adjourn. It was seconded by Helen Hirsch. The motion
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